Formulation Type: Lipstick
Benefits: Hydrating and Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and moisturized-available in the same 10 made-to-match shades as the Kind Words Matte Lip Liner.
Clinical Results: In an independent consumer study of 53 people:
– 100% said lips look and feel smooth, fuller, and more plump
– 100% said lips feel soft and conditioned, not dry or cakey
– 100% said it doesn’t feather or bleed
Due to its contents, this product cannot be shipped via our Priority Service or sent to Alaska, Hawaii, P.O. boxes, and/or APO/FPO military addresses.
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